How do you know when it’s time to call it quits?
This article has been one of the hardest to write for me. The reason it’s incredibly tough to write is because I’m not a quitter, I really don’t like to give up on things.
So why now?
Well it’s actually quite a simple reason, dollars. Basically I’m With The Band is costing too much to run on a weekly basis and the return is no where near enough to keep the website going.
Currently the website costs about $15 a week to keep up and running, this includes the hosting, postage of CDs and assorted things to my reviewers, and phone calls to organise photo and review access to events we cover.
This doesn’t sound like much at all, but please note that it doesn’t include time!
Time is an important, and expensive thing, these days and I’m With The Band has grown to the point that it actually requires someone to work on it almost full time, ie. 30+ hours per week. Up until now I’ve just been putting the hard work in and trying to grow I’m With The Band to the point where the advertising revenue would be enough to employ someone. For a while the numbers were growing in terms of daily hits and page views (we’re currently receiving around 50,000 hits per month) but the advertising dollars from Google Adsense and our affiliate advertising never amounted to more than $7 a week.
To run the website and to hire someone to work full time I’ve worked out that it will cost me around $500 a week, that leaves me $493.00 out of pocket per week! OUCH!
So where to now?
Well I will continue to keep the website up and running until mid-June continuing to publish the reviews and press releases that I receive in the hope that someone will come along and dump some dollars in my lap, a corporate sponsor perhaps? Failing that I’m With The Band will stop publishing new articles and will remain as it is until the hosting runs out early next year.
If any businesses are reading this and would like to talk about getting involved with I’m With The Band as a sponsor then send me an email (mathew.packer@gmail.com).
comments
Leave a Reply
Find me here